As a “white label” systems integrator, Traversa has developed strong partnerships with major network and security product manufacturers.
The go-to-market dynamics for manufacturers to launch new products has significantly changed over the past decade. Most struggle with how to “scale up” their market entry capabilities to increase the acceptance and demand for new products while protecting their valued resellers.
As a major product manufacturer selling directly through your technology VARs, who are Traversa’s customers, we offer a supporting role to help ensure that your products are successfully implemented by your resellers. This leads to quality implementations of your products and satisfied customers.
All it takes is one poorly placed investment or misstep to have serious ramifications on the long-term viability of a solution for a reseller’s business and customer relationships. Traversa provides knowledge transfer to better prepare your channel partners in delivery of services, accelerating new product adoption with your channel partners into their target markets.
Traversa Supports Manufacturer’s Value-Added Resellers